Documents for Marketing
White Papers
A white paper has several uses: to introduce the technology of a new product; to describe the complexities of integrating a technology, to outline a seminar topic; and to contribute knowledge within a technical community. Unlike a published article, it is not solely technical. A white paper is expected to contain a certain amount of reference to a product or service.
In this capacity, a white paper must contain enough technical information to provide insight and knowledgeable content without sounding like a commercial pitch. While the specific aim of a white paper is to teach the reader something new about a product, a secondary goal is to increase product salest.
White papers not only require product knowledge, but know-how in the theories and market space that produced the product. It is a complex mix of technical information and marketing content.
In the words of Bruce Byfield, a well-known communications expert, "A white paper is the closest that business gets to an academic paper."
Newsletters
A newsletter is a unique information format, sent directly to people who respect your expertise and look forward to the insight your publication provides. Like a newspaper, a newsletter should be sent as a regular edition or issue. It must contain more than one story or column and can include news about the company's product and services.
It is a great marketing strategy used to associate your name with expertise in your field.
Web Sites
ClearComm Information Design is highly experienced creating web site functionality. We are knowledgeable in the statistics of web use allowing us to build site structures for optimal navigability. This makes your site content easy to find, providing your customers with a productive, less frustrating Internet experience.
Our services include site layout, template design, image mapping, navigation creation, content, and functionality analysis.
Portfolio
Web Content (Product — Quick Networks)
Image Mapping
The JavaScript used in the navigation of this site is an example of image mapping as well as plain HTML mapping on other projects.
The samples shown are examples of documents written, illustrated, or formatted for our clients. These documents, their content, and the products they describe are the property of the companies they were written for and as such are copyright protected.
Copyright 2006, all rights reserved